In 2007, #HelpforHeroes and #SOUP both became new charities on the UK Registered Charity List with similar aims. Help for Heroes received significant and immediate backing due to its high-profile trustees and ambassadors, including members of the Royal Family. 10 years later the charity’s annual income averages £30m, allowing incredible achievements for a vast number of beneficiaries. SOUP, which was established by just one individual, was not associated with any high-profile

The charity is delighted to announce the launch of a new brand, comprising a logo, website and social media activities in an effort to reach more elderly individuals across the UK. Sincere Offerings for Unappreciated Persons (SOUP) provides critical support to extreme cases of isolation in elderly communities in Britain. Following celebrations of the charity's ten year anniversary, SOUP has rebranded with a new logo and website to campaign against loneliness. Extended Reach I