SOUP calls for closer collaboration between charities!
In 2007, #HelpforHeroes and #SOUP both became new charities on the UK Registered Charity List with similar aims. Help for Heroes received significant and immediate backing due to its high-profile trustees and ambassadors, including members of the Royal Family. 10 years later the charity’s annual income averages £30m, allowing incredible achievements for a vast number of beneficiaries. SOUP, which was established by just one individual, was not associated with any high-profile